1.Who is your client? (Who are you making this design for? A person? Company? School? Non-profit?)
I’m designing this for a fictional soda company who needs a can design for their brand new energy soda drink
2.What is your client’s purpose for this work? What do they want to achieve with this design? (How will it be used? Advertising? Logo? Letterhead? Tee shirts?)
This design is a print for the soda cans.
3.What is the main VIBE of your client’s company? (What is their style? Beliefs? Mission statement? Colors? You may create a type of “mood board” to answer this question - it will greatly help you when brainstorming your design)
They are very futuristic and Cyberpunk-like in aesthetic.​​
4.Who is their target audience? (Who will see this design? Who do they want it to influence? Demographics - Age, gender, geographic location, income, etc?)
13-25 year olds who like caffeine
5.What exists already? (Research other similar design projects - you must come up with something original that does not overlap with designs that are already out there)
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6.What is your initial design plan? (Sketch below - remember this must be done as if you are going to present this “mock-up” to a client before they approve and let you complete the finished product so it is much more than a quick sketch)
The colors changed in the end
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